Diffusion Theory

 

    The Diffusion Theory is based on technology and how quickly people adapt to it and use it throughout their everyday life. For an example, back in 2019 tiktok was just starting to get popular and not everybody had it at the beginning of the school year. But by the end of the school year maybe 85% of the school had tiktok downloaded and was using it. The tiktok trend started (at least at my school) in the fall of 2019. At the time only one of my friends had the app downloaded. I wouldn't consider him an innovator because it had been around that summer but was definitely an early adaptor. In maybe November my friends and I finally listened and downloaded the app, similarly a decent amount of people which at the time was the early majority. Almost everybody had it by the spring of 2020, mainly because of COVID and tiktok was a good social media platform to be on for up to hours at a time. 

    This example has its positives and negatives. The positives being it was a social media app and it gave people a place for entertainment and be social with others especially since the COVID pandemic started in the spring and people needed a place for entertainment because of the lockdown. The negatives of social media go hand in hand as bullying, cyberbullying, and countless hours spent on the app aren't good for your mental and physical health. 

    Overall, I feel like the positive would outweigh the negative in getting a social media app. In the fall of 2019, I would've had no idea that I would go on tiktok everyday. Even for a company like facebook that is declining, it would still be a good idea to download the app and be connected because everything is on social media nowadays.